Anti-Aging Skincare
Scope
Company
Duration
Where It Started
She kept looking younger. Customers wanted to know why.
The founder of Dressing Your Truth already had an established beauty brand, but customers kept asking for something she didn’t sell: skin care. In her 60s, DYT’s founder kept looking younger on camera. Customers noticed and they kept asking: What are you doing for your skin? So she developed a skincare line with the exact ingredients she personally used.
The products were formulated. But a visual identity for it didn’t exist yet. Every part of this new skincare brand needed to be built from scratch: naming, packaging, labeling, photography, customer education.
The brand needed to feel both connected to the Dressing Your Truth brand and also distinct enough to convey a specific brand promise. The products themselves needed to feel elevated enough to justify being held next to products women were already paying a premium for elsewhere. And the sales page needed to do what great marketing always does: help someone make an informed decision and place their order feeling grateful about what they chose.
What I Created
Everything you see and touch.
Every decision on this project was intentional. Working in close collaboration with the company founder, product buyer, and copywriter, I developed a skincare brand with a high-quality apothecary feel. The page that follows is the visual world I built for this product line.
I treated every label as a small piece of education, to help a customer understand exactly what a product can do before ever reading a word of sales copy. This required a system of typographical hierarchy, benefit-driven titles and headings, and a cohesive but flexible color palette—including a single icon that tells customers when to use each product. The system had to hold across 13 products in completely different containers: jars, pump bottles, a spray, and two distinct pouch designs. It does.
Rather than use out-of-the-box templates, I also custom designed product pages and a dedicated sales page to educate customers, feature real testimonials, and offer a subscribe-and-save option. Every decision made for this brand built customer confidence and recurring revenue at the same time.
The Impact it Made
Two of the highest-selling products in company history. Still shipping every week.
Dressing Your Truth’s Anti-aging Skincare Line launched in [YEAR] to immediate response. [PLACEHOLDER: % of customers who purchased at launch OR revenue figure OR how far the launch exceeded goals.]
Two products from that line now hold best-selling spots in company history across every category the store carries, and they've held those spots without a significant drop in sales ever since.
Some launches need a second push. This one didn’t.
–34% bounce rate YoY
+45% pages per session
+95% page views
Latest Work
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