Essential Style Kit
Scope
Company
Duration
Where It Started
Their brand felt generic and didn’t communicate their values.
Velin was preparing for a relaunch but lacked a visual identity that matched their clean, science-first positioning.
What I Created
We built a brand system from the ground up.
Minimalist logo, soft but confident color palette, refined type, and clean packaging architecture. The identity bridges the gap between nature and clinical science—quiet, honest, and trustworthy.
The Impact it Made
Velin’s new identity helped reposition them as a premium skincare brand with a clear point of view.
Post-launch, their direct-to-consumer growth rose, driven by stronger visual recognition and customer trust.
–34% bounce rate YoY
+45% pages per session
+95% page views
Latest Work
Selected projects across products, web, connected experiences, and brand systems
