30 Day Money Cure
Scope
Company
Duration
Where It Started
A teacher with 30 years of results needed a brand that commanded credibility.
Online courses are a dime a dozen. Anyone with a Canva account and a Zoom login can show up online and promise to change people's lives. So how do you represent a course creator who actually has the experience and results to back up their promises? In a market full of noise, how do you make someone stop scrolling long enough to trust you?
A new online course, The 30-Day Money Cure, needed a visual identity that felt both approachable and authoritative—warm enough to welcome a prospect who felt stressed about money, credible enough to show this teacher was the real thing. Instead of a pitch, prospects needed an experience that felt less like marketing and more like a discovery.
What I Created
A stage to put expertise in the spotlight.
As a brand new online offering, The 30-Day Money Cure called for more than a logo. It called for a launch. And that launch required a complete visual world that could catch and maintain the attention of a skeptical buyer.
I developed the course’s full visual identity from the ground up: a badge logo that felt like a seal of approval, a color system that balanced warmth and authority, and iconography that elevated the feel of even the simplest features. Every visual decision was made to answer the same question: does this look like something you can trust to change how you think about money?
Working with a small marketing team, I designed a 4-page sales funnel, each page with a specific job. An animated quiz guided prospects to a free masterclass page that demonstrated expertise in real time. The sales page led with a four-minute video that I directed, from concept to b-roll sourcing, on-set direction, and final edits. Then, working hand in hand with a developer, I designed a custom learning platform to house multiple media types across four weeks of content.
All built to convert the skeptic and deliver on a promise.
The Impact it Made
1 sales page, $492,000.
The 30-Day Money Cure launched to the best results the company had yet seen: the funnel generated $492,000 in revenue in the first five days.
These results were created by a small in-house team with no outside budget. No agency. No paid media. Just a brand that commanded attention, a funnel that built trust, and a sales page that converted.
18% masterclass-to-sale conversion
2x launch goal exceeded
Latest Work
Selected projects across products, web, connected experiences, and brand systems
